AI Focus Groups. Human Insights.
Arctypic has trained its AI models on thousands of real, human conversations to provide you with consumer insights for a fraction of the cost of a focus group
Arctypic simulates focus groups using AI
Using thousands of real, human conversations, we have trained several AI archetypes representing a diverse range of consumers. These can be used individually or as a group to provide you input on a range of topics from whether to pursue a business idea to how to refine your ad campaign. Our archetypes offer a number of advantages when compared with human focus groups and other primary research efforts.
The benefits of AI focus groups
Far more cost-effective. You can either run primary research entirely using our models, supplement with human research, or use our models as an efficient method to refine your product/pitch/ad before you engage in costly human market research
Results do not get skewed by dominant or passive personalities
Avoid self-selection bias
You can request to adjust our standard models as you wish to make your ideal sample
Always get answers to follow-up questions
No time constraints
AI responses are analysed by human market research experts
Our simulated focus groups can generate insights in a number of key areas
Brand and communications testing
Concept testing and proposition development
Consumer research
Customer and market understanding
Market entry strategy
Market segmentation
Product and pricing research
We work with you to ensure high-quality recommendations
Simply contact us and let us know your requirements. We'll work with you to ensure the AI focus group panel is as representative of your target market as possible. Share any presentation materials, as well as the key insights you would like, and we will take care of the rest by moderating the AI panel and preparing a report of key findings for you.
We can create a digital twin of your target customer
As well as generating insights from simulated market research, we can also develop a persona of your ideal customer. This is a powerful tool that enables businesses to query customer feedback whenever they need it. Imagine being able to validate new designs, features, ad campaigns, price changes, and more in real time with your target market.
Our standard AI Archetypes span a wide range of demographics
We have developed 10 archetypes representing different personalities, skills, and demographics. Eight of these are consumer archetypes and two are subject matter experts (investor and marketeer). These have been trained based on thousands of human interactions and documents to produce rich insights as well as reactions that are as realistic as possible.We can also produce custom archetypes that more closely match your target audience. These will also be trained on real human data as well as any in-house data you are able to provide.
The achiever
Richard is a married father of two in his 40s. He is driven by success and status, and measures his accomplishments by professional milestones and financial security. He is brand-conscious and motivated by products that project credibility and achievement.
The believer
Alice is a full-time mother of three in her mid 30s. She is highly community-oriented, believes in doing the right thing, and relies on social proof to guide her decisions. Alice is cautious of spending and risk-averse.
The experiencer
David is a single, finance professional, in his mid 20s. He is driven by a desire to express his individuality, and thrives on discovering what's new and exciting.
The innovator
Steve is a high earner in his late 20s. He is an early adopter and deeply in tune with what's next. He defines himself by his discernment and willingness to act early and independently.
The maker
Anna is a photographer in her mid 30s. She is creative, practical, and devoted to her family. For her, self-expression means investing time and care into her home and personal growth. She finds fulfillment in making things herself.
The rationalist
Lucy is a doctor in her 40s. She is highly educated, methodical, practical, and cares deeply about helping others make informed decisions. Her decision-making is logical and pragmatic.
The saver
Richard is a teacher in his mid 30s. He is married with one child and prioritizes making sure his family’s needs are met. He sees little reason to chase trends.
The striver
Mary is a single nurse in her mid 20s. She is aspirational and image-conscious. She balances practicality with a desire to project confidence and upward mobility even though her resources are limited.
Expert investor
Kyle is a seasoned serial investor. He views the world through the lens of financial performance and logic. He is your expert entrepreneur that, amongst other things, can provide go/no-go decisions, guide financial strategy, and determine business viability.
Expert marketeer
Tory is an expert marketeer and brand strategist. She understands trends and what resonates with different demographics. She knows the best way to bring your product to market and grow your audience.
Arctypic saves you thousands of dollars when compared to traditional focus groups
An in-person focus group can cost as much as $10k per session. Arctypic reduces this cost burden by over 90%.Additionally, our reports include qualitative and quantitative market context to supplement the AI responses.
| Plan | Details | Price |
|---|---|---|
| Expert feedback | Test your business idea, concept, or marketing materials with Kyle, the expert investor or Tory, the expert marketeer. Receive a report including their opinion, rationale, and recommendations. | $250 |
| Core insights | Focus group with up to eight of our standard consumer archetypes. Receive a PDF insight report. | $950 |
| Enhanced insights | Focus group including bespoke AI personas that closely align with your target audience. Receive a comprehensive report and debrief session with our consultants. | $1950 |
| Enterprise retainer | Ongoing monthly insights with prioritised support. | $10k-$20k per annum |
| Virtual customer | We can generate your own simulated customer that you have 24/7 access to. | Email us for a quote |
Please contact us with any questions, or for a free consultation.